After years of war, the Sarajevo of today is rebuilding and rehabilitating itself to its former glory. This includes the restoration of some of the top business centres and hotels. Sarajevo, with its long tradition of religious diversity, has long been called the "Jerusalem of Europe". Today, the centre of cultural and economic development of Bosnia and Herzegovina can be found in Sarajevo. Hotels, restaurants, cafes and shops are bringing business to the city, making Sarajevo a rediscovered destination for both business and holiday travellers.

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The Sarajevo Film festival has been a mainstay here since 1995. The annual Jazz festival and theatre festival bring in many visitors to the cafes and hotels of Sarajevo. The city was also the site of the 1984 Winter Olympics, and skiing is still a sport that is enjoyed here. The Sarajevo International Airport lies just 3 km outside of the city, and the electric tramways have been in operation since 1885. Many pedestrian walkways and bike paths cross the city, making the sights and hotels of Sarajevo easily accessible.