Southwold hotels, self-catering cottages, guest houses and bed and breakfasts offer accommodation to fit every taste and budget. The most recognizable landmark in the town is the Southwold Lighthouse which was constructed in 1887. Other features of interest include the Southwold Pier and the Church of St. Edmund. The town boasts the Amber Museum, the only museum in the country entirely dedicated to amber. Collectors of arts and crafts, antiques and pottery can visit centres such as Lowestoft Arts Centre. Southwold hotels and restaurants offer a wide range of local and international delicacies.

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Besides its elegant hotels, Southwold is well known for its beach. Visitors can sunbathe or walk on the beaches of golden sand while marvelling at the breathtaking views of the lighthouse and beach huts. Southwold boasts zoos and animal parks which are home to a wide range of local wildlife. For family attractions such as bowling, mini-golf and other sports, visitors can check out Pleasurewood Hills and Pleasurebeach. With its charming attractions and welcoming hotels, Southwold has something to offer both the young and the old.