81 percent of USA-based frequent travelers feel more comfortable in hotels with enhanced cleaning and safety protocols
In the wake of the Covid-19 pandemic, hygiene and safety for travelers have become enormously important. For business travelers, it is now the leading factor in the choice to make a reservation. Hotels are using dedicated labels to draw attention to their enhanced cleaning and safety protocols.
A new study* of U.S. business travelers, commissioned by the American Hotel & Lodging Association (AHLA) and executed by Morning Consult, asked frequent travelers for their opinion on extended cleaning and safety protocols. Not surprisingly, 81 percent said they felt much more comfortable in hotels with an appropriately implemented Clean and Safety Protocol. This is in line with a May survey of HRS’ corporate customers, where 86 percent of travel program leaders said they would only include hotels in their travel program that had a corresponding label. Accordingly, the “Clean & Safe Protocol” introduced by HRS and SGS drew great interest among hotel partners worldwide: Since the Protocol launchedin June, more than 40,000 hotels earned a seal.
Enhanced cleaning and safety protocols: 87 percent of business travelers expect the hotel staff to wear a mask
In addition, Morning Consult asked travelers which measures a hotel can take to positively affect their well-being on a trip. The top factor: 87 percent expect the hotel staff to wear a mask. Eighty-five percent also stated that they expect hotel guests to wear a mask. Nearly two-thirds of guests do not want daily housekeeping in order to avoid contact with hotel staff.
“Touchless Traveler Experience” is the New Normal
The desire for a completely contactless stay is prevalent: 85 per cent of the respondents would like to avoid a direct contact with the hotel personnel with the help of technology. The best example of this: checking in and out. HRS recognized this new basic need of travelers early in the pandemic, and now enables its affiliated hotel partners to offer their guests a completely contactless stay: Starting with digital check-in, where the guest does not even have to sign the registration form by hand, through to contactless payment and billing after the stay.
*Survey Methodology: This poll was conducted by Morning Consult on behalf of AHLA. The survey was conducted August 11-13 2020 among a national sample of 2200 adults. Of these, 712 frequent travelers indicated they travel 5 or more nights per year. The interviews were conducted online and the data were weighted to approximate a target sample of a dults based on age, educational attainment, gender, race, and region. Results among these frequent travelers have a margin of error of plus or minus 3.7 percentage points.