HRS and Radisson Hotels Extend Partnership to Enhance Distribution Efficiency and Awareness of New Hygiene Protocols for Business Travelers
Strategic Relationship Highlights Radisson’s Global Portfolio to HRS’ Growing Client Roster
Cologne, Germany & Brussels, Belgium – 2 September, 2020 HRS, the leading global corporate lodging platform, extended its strategic partnership with Radisson Hotel Group. As corporate hospitality starts to rebound from the stark drop in volume due to the Coronavirus pandemic, this relationship benefits companies and the re-opening of Radisson properties on multiple continents.
Radisson Hotel Group has swiftly addressed the safety concerns of business travel programs by implementing comprehensive, in-depth sanitization standards across its entire global portfolio. In May 2020, the group introduced the Radisson Hotels Safety Protocol, verified by SGS, the world’s leading inspection, testing and certification company.
Shared Commitment to Business Traveler Safety & Enhanced On-Property Hygiene
In a corresponding initiative, HRS in June launched it’s Clean & Safe Protocol, facilitating labels that appear in online procurement and booking channels used by corporations. These labels make it easy for business travelers to quickly determine if a property has upgraded cleaning standards – improving traveler sentiment as companies begin to ask sales staff and account managers to get back on the road. Fifty-two percent of respondents to HRS’ August Business Traveler Sentiment Survey said that updated hygiene standards is the leading driver of hotel adoption. This correlates with HRS’ May survey of corporate clients, which found that 86 percent of programs would ONLY consider hotels with enhanced cleaning protocols.
By actively addressing traveler health concerns, HRS and Radisson are demonstrating leadership during a challenging business environment. By combining new on-site hygiene actions with investments in distribution technology, the companies are doing their part to help corporate travelers confidently make lodging choices for their initial business trips. With restrictions gradually loosening in Asia and Europe – and even in select markets in the Americas – these steps best support the pent-up demand for the domestic business travel that is leading the industry’s recovery.
Mutual Effort Improves Hotel Distribution & Procurement Processing
Looking beyond recovery, Radisson Hotel Group remains on pace to add 100+ hotels in existing and emerging business city centers over the first four years of the new decade. A closer connection with HRS aligns with Radisson’s plans to attract more corporate travelers to its properties.
“We look forward to collaborating with HRS to simplify and streamline the procurement process as corporations seek more clarity on our hygiene and safety protocol,” said Eric De Neef, Executive Vice President & Global Chief Commercial Officer of Radisson Hotel Group. “HRS’ transparent approach to managed travel, in conjunction with its advanced distribution capabilities, makes them a strategic partner for the next phase of Radisson’s growth with corporations. As we continue to open more business-grade hotels in emerging markets and established countries alike, we stand to gain from HRS’ insights into traveler shopping and booking trends .”
HRS and Radisson Hotel Group signed their initial distribution agreement in 2010. Since then, HRS became the world’s leading provider of corporate hotel procurement services, and built its unique Lodging As A Service platform to help corporate programs and hotel groups maximize their preferred relationships. Radisson has added hundreds of properties on multiple continents; the group now has more than 1,400 properties in operation and under development.
HRS’ proven efficiencies save hotel suppliers 20 to 50 percent on distribution expenses. As part of Radisson’s internal and innovative IT initiatives, the two companies are improving connectivity and property flexibility while ensuring the fast transmission of updated corporate rates and amenities.
“HRS has created the most comprehensive ecosystem for corporate lodging, enabling cost-saving processes for corporations and a more seamless, touchless experience for travelers,” said Tobias Ragge, CEO of HRS. “We’re also leveraging proprietary technology to help hotel partners gain greater visibility and bookings with corporate programs. Radisson has clearly embarked on a mission to enhance their global footprint, and is using the latest data and technological capabilities to drive value for our mutual customers.”