The influx of tourists from the 1950's to the 1990's saw a huge rise in the growth of the city. From a humble fishing village, it transformed itself in a few short years to one of the most well-known and largest of the Spanish tourist destinations. After some bad press over the type of holidaymaker it was attracting, the city has reinvented itself, and has matured into a stylish, cosmopolitan resort that is more relaxed and popular with people of all ages. If you like to party, there are places where you can dance until the sun comes up, but these are more sophisticated venues than they once were and cater for locals and visitors alike.
Location: Wonderful beaches on the Spanish east coast
Benidorm is in a prime position with two excellent sandy beaches that face the Mediterranean Sea. The nearest airport at Alicante, just 45 kilometres to the south, is easily reached from most European destinations in under two hours’ flying time, and the two cities are linked by a good motorway system that follows the coastline. Dominating the skyline and rising above the apartments and hotel buildings to the north-west is the 1,406-metre tall Puig Campana Mountain.
Business: Tourism can be good for business
Famous for its tourist industry, Benidorm can offer excellent facilities for the business traveller. Many hotels feature meeting and conference rooms, and there are three dedicated conference and exhibition centres within the city that have easy access by road or on foot from any of the hotels of the area. Coupled with the excellent links to Alicante Airport, you have a destination that is worth considering for your next business event.
Culture: Look beyond the beachfront for the real Spain
A walk through the Old Town will delight the visitor with its narrow, cobbled streets and small cafes and bars that entice you in for a refreshing stop away from the heat of the sun. The whitewashed walls and shady interiors take you back to the old Spain, and rekindle images of the fishing village it once was. Keep walking and get drawn in towards the small square in front of the 18th century blue domed church of the Virgin de Consuelo, where you may be lucky to see a traditional wedding taking place.
Activities: The options to have fun are endless
Whilst the beaches are the main attractions for many visitors, there is so much more to see and do in the area. Have a day at the famous Terra Natura, which has over 320,000 square metres of park and zoological treats for you to discover that range over the four themed areas of Asia, Europe, America, and Pangea. With a concept of no barriers, or at least no visible ones, you will be amazed by how close you can get to the animals. The zip wire above the elephant enclosure is definitely not for the faint hearted.