Florianópolis, a city in south-east Brazil, is divided between the mainland and Santa Catarina Island. The beaches around the island and the North and South Bays are often considered the most beautiful in Brazil. Booking a hotel in Florianópolis also offers visitors excellent shopping and entertainment, with various water sports. It’s home to many of the country’s biggest companies in the IT sector, an important element of the Brazilian economy.
What makes Florianópolis a must-see destination?
With no less than 42 beaches around the city, Florianópolis is a haven of natural beauty and waterside entertainment. There’s also a large lake in the centre of the island and an expansive park across its east coast. Visitors can enjoy paragliding and snorkelling, as well as savouring the local seafood-based cuisine. Furthermore, Florianópolis is one of Brazil’s most modern cities. It has a booming IT and service-based economy that continues to fuel its rapid growth.
What are the main economic activities in the city?
Tourism is certainly a big part of the local economy, and many residents are involved in the service industries, working for hotels and tour operators. The city features several commercial hubs, but the Centro District, located at the western edge of the island near the bridge, is one of the biggest. It’s here that you’ll find many of Florianópolis’s best business hotels, which offer meeting and conferencing spaces. Many large IT and professional service companies are based in the city, including PwC and IBM. Additionally, the Locaweb Seminar and #ConceptDesign Showcase are hosted here, among many other regular events.
Where should I go while staying at a Florianópolis hotel?
With such a variety of beaches, you’ll be close to one at any of the hotels in Florianópolis. Some offer thrilling experiences for travellers, such as Barra da Lagoa, which is well equipped for paragliding. Shopping is a favourite pastime in Florianópolis, with the Beiramar and Iguatemi malls in offering hundreds of stores. Jurerê Open Shopping to the north of the island offers an enjoyable open-air browsing experience, as well as many bars and restaurants. At the island’s lake, Dolce Vita Restaurant offers international food that’s popular with professionals seeking high-end dining, and Taberna Ibérica and Delícias Portuguesas, located in the Centro District, offer a taste of the city’s excellent colonial cuisine.