Spain’s Costa Brava has been one of Europe’s most popular tourist destinations for decades. The attraction is obvious–it has long sandy beaches, year-round sun, swimmer-safe waters, and a vibrant nightlife. Lloret de Mar does all of this and more. Its beaches are repeatedly awarded the blue flag for cleanliness and safety, and it has proved a hit with young European visitors year after year. Just 75 km north of Barcelona, Lloret de Mar is where the sun-worshippers go when the buzz of city life gets too much for them. However, this is no sleepy beach town. Lloret de Mar prides itself on being an urban beach destination, where visitors can enjoy a relaxing beach holiday with all the amenities of a modern Spanish city. The plan seems to be working–tourism is the city’s biggest industry.
Location: High on the coast, where the sun meets the sea
Part of the appeal of Lloret de Mar is down to its location. It sits right in the middle of the famous Costa Brava, 75 km north of Barcelona and 120 km south of the Spanish border with France. Girona-Costa Brava Airport is just 30 km away from the city, making it accessible for European and international visitors.
Business: Long-term tourism
Lloret de Mar understands that its appeal lies in tourism, but this is a seasonal industry. So the city came up with a ‘Strategic Tourism Plan’ that aims to maximise its tourist potential year-round by offering visitors excellent shopping facilities, access to historic sites, new walking routes, and year-round entertainment.
Culture: Where Spanish culture meets the rest of Europe
The Spanish way of life is envied the world over, but in Lloret de Mar, expats and tourists contribute to the cultural milieu. You could start the day with an English breakfast, go shopping for Italian brand names, have a traditional Irish pub lunch, admire the Gothic Church of Saint Rosa with its Moorish and Byzantine influences, and then spend the evening sampling tapas and sangria with the locals.
Activities: Life’s a beach
At Lloret de Mar, beach life is at the centre of everything. Lifeguards are on hand to keep you safe if you want to swim in the sea, and there is a whole host of other water sports that can be enjoyed. Away from the beach, there are some excellent hiking trails around Lloret de Mar–two parts of the famed Mediterranean footpath pass through the city, while the coastal footpath to Fenals Beach is considered one of the most beautiful walks in the area.