Known as the “City of Angels”, Los Angeles is a land of reinvention, and a melting pot of cultures and ethnicities. This is the city where an Englishman named Archibald Leach transformed into the renowned star Cary Grant, and where an Austrian bodybuilder journeyed from Muscle Beach to the big screen, and on to the governor’s office. Whether your dreams lie in the Hollywood Hills or the bustling world of fashion and commerce – or you’re simply looking to kick back amongst the sands – you’ll find what you’re looking for in L.A. When you feel it’s time for a change of pace, head down for world-class entertainment, shopping, surfing, and partying. Reinvent yourself in Los Angeles.
Location: Straddling Southern California’s Pacific Coast
Founded in 1781 as one of the numerous Spanish pueblos – settlements intended to support nearby military bases and promote agricultural development – Los Angeles would not be incorporated until 1850. The sprawling modern metropolis lies in a coastal plain in Southern California, within easy reach of other cities such as Bakersfield and San Diego, as well as Tijuana, Mexico. Los Angeles International Airport (LAX), one of the world’s major international hubs and the USA’s third-busiest airport, provides a direct link to many cities and countries worldwide. Rail, sea, and road infrastructure is readily available for those who prefer other means of transit.
Business: Welcome to Hollywood!
L.A. is known worldwide as the premier location for film production. Massive media companies including 20th Century Fox, Paramount Pictures, and CBS Television Studios call the city home, collectively responsible for billions in revenue annually. Other cultural icons based here include American Apparel, The Cheesecake Factory, and California Pizza Kitchen. Los Angeles has an absolutely booming financial sector as well, hosting major banking corporations including U.S. Bancorp, Bank of America, Wells Fargo, and City National Bank.
Culture: The Creative Capital of the World
With 1 in 6 residents employed by the entertainment industry, you’ll find more artists, filmmakers, writers, musicians, and dancers living here than any other city on Earth. The performing arts have shaped cultural identity in untold ways, and even away from the film studios, you can discover such sights as the Los Angeles Music Center, one of the nation’s largest and host to such performance companies as the Los Angeles Philharmonic, the Los Angeles Opera, and the Los Angeles Master Chorale. If taking in a show isn’t your style, try one of the county’s 840+ museums.
Activities: Sun, Sports, and Stunning Nightlife
No trip to Southern California is complete without some time soaking up the sun. Venice Beach, one of L.A.’s most famous, sits on the city’s west side, not far above LAX. The nearby beaches of Malibu and Pacific Palisades are always popular as well. Sports lovers will be in fine company, as L.A. offers stellar teams in baseball, basketball, and hockey – why not take in a game? And after a long day of kicking back or decadent shopping in the city’s fashionable malls and galleries, there’s no shortage of hopping nightlife on tap.