Green hills, a blissful lakeside promenade and spectacular sunsets: Whether you come for business or pleasure, staying at a hotel in Zug always feels like a holiday. This affluent town with around 30,000 inhabitants is situated just north of the Alps between Zurich and Lucerne. Well-known for its low taxes, it is a key business destination, and a large number of companies are registered here. Another of the town's key assets is its compact size, so everything will be within easy reach of your hotel.
What will I find in Zug that is unique?
What makes Zug stand out is its extraordinary blend of nature, history and business. Wandering through its tranquil historic centre, which is located right at the lake and offers stunning views of the Alps and the sunset, it can be hard to believe that Zug is one of Switzerland's main financial centres. The business district is found close to the railway station, which is quite a work of art itself. Since 2004, this striking building has glowed in shades of red, green and blue light at night thanks to a spectacular installation by the artist James Turrell.
Why is Zug a good choice for me as a business traveller?
With a wide variety of event locations from modern to rustic, Zug is an ideal choice for a congress, conference, seminar or team-building trip. Many Zug hotels conveniently offer their own event and catering facilities too and are highly experienced in handling large groups. Zug has a busy events schedule as well, including the annual Zug Trade Fair, which attracts over 80,000 visitors from all over the world and is a great networking platform for professionals from a wide variety of industries.
What else can I do during my Zug hotel stay?
For a relaxing morning from your Zug hotel – or the ultimate meeting location – why not jump onboard a ship and enjoy a tasty breakfast or brunch as you cruise around the lake enjoying stunning scenery? Alternatively, you could spend a few hours at the Zug Kunsthaus or art museum which regularly holds exhibitions by renowned artists. Outdoor sports fans will have plenty of options too with all the usual Alpine activities within easy reach, including skiing and curling in winter or hiking and lake swimming in the warmer months.